Case Study
Corporate Brand Identity
2023
"Trust & Innovation"
Client
Nexus Corp
Services
- Brand Strategy
Overview
Redefining the visual identity of a leading fintech firm to reflect trust, innovation, and global scale.
01
The Challenge
The client's existing brand felt outdated and didn't communicate their shift towards AI-driven financial services. They needed a fresh, modern look that still resonated with institutional investors.
02
The Solution
We developed a minimalist yet powerful visual language, utilizing a deep blue and metallic color palette. The new logo synthesizes the concepts of connectivity and security, applied across all digital and physical touchpoints.
Brand Guidelines
Office Branding
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